Email Marketing

Key Responsibilities

Revenue-Generating Email & SMS Marketing

• Develop, execute, and optimize revenue-generating email and SMS marketing campaigns using Klaviyo.

• Build strategic campaign calendars that align with merchandise launches, ticket sales, special events, concerts, and organizational initiatives.

• Drive revenue through customer segmentation, lifecycle marketing, personalization, automation, and promotional campaigns.

• Analyze campaign performance and continuously optimize open rates, click-through rates, conversions, and attributed revenue through testing and reporting.

CRM & Customer Analytics

• Utilize Salesforce CRM to develop targeted audience segments based on customer behavior, purchase history, attendance, and engagement.

• Create reports and dashboards to measure campaign effectiveness and customer trends.

• Conduct A/B testing and data analysis to improve marketing performance and ROI.

• Identify opportunities for audience growth, retention, and increased customer lifetime value.

eCommerce & Retail Marketing

• Manage and optimize the Rochester Red Wings Shopify eCommerce store.

• Coordinate product launches, promotional campaigns, and seasonal merchandising initiatives.

• Improve website merchandising, customer experience, and conversion rates.

• Collaborate with retail operations to maximize online merchandise revenue.

Digital Marketing Strategy

• Develop integrated marketing strategies across email, SMS, website, social media, and paid digital channels.

• Ensure consistent messaging across all customer touchpoints.

• Identify new technologies, AI tools, and marketing platforms that improve efficiency and campaign performance.

Creative Direction & Content Production

• Plan and oversee commercial photo and video shoots for merchandise, ticketing, sponsorships, and organizational campaigns.

• Coordinate creative assets with photographers, videographers, models, and internal stakeholders.

• Develop creative briefs and campaign concepts from ideation through execution.

• Ensure brand consistency across digital, print, and promotional materials.

Event Planning & Marketing Operations

• Assist in planning and executing organizational events, community activations, promotional nights, and internal initiatives.

• Coordinate marketing timelines and deliverables for key organizational events.

• Support game-day and non-game-day marketing operations as needed.